Rent More Space
Another way to stand out from the crowd of other companies exhibiting at a trade show booth is to simply rent more space. Secure a bigger area to display your products, offer more interactive features, and invite a greater number of attendees. That is the thing that Samsung did at CES 2018 (presented previously).
Just remember, if you use the services of a good Event Management Company in UAE, you must fill your extra space with enticing elements. Space for it won’t profit your Exhibition Stand Company in UAE.
Go Virtual
Virtual reality has been taking the world of Event Management Services in UAE by storm over the last few years. Get on board with the temporary fad and add a VR component to your occasion stand as Intel has done. It’s a great way to increase foot traffic and engage attendees. Plus, consumers are 53% more likely to buy from a brand that makes good use of VR. Worried about the cost? Don’t be. Google Cardboard can be obtained for as little as $10.
Get the Swag Right
Loot (another way to say “stuff we as a whole get”) is utilized in pretty much every industry. Your accountant gives you free pens, your dentist offers a free toothbrush, and local bands playing at the bar by your house hand out free CDs. Why not utilize this equivalent standard in your B2B occasion promoting methodology?
Swag works for a few reasons. First, we all love to get free stuff. Second, when a business offers marked loot, they increment brand acknowledgment. Third, they allow attendees to connect with your brand and eventually like, trust, and begin to build a relationship.
To add a pleasant variant of your organization’s logo on a couple of shirts, sacks, or baseball hats to draw in participants to your next trade show booth. Add a chance to win a luxury car (Like CallidusCloud did at Dreamforce 2016) and help spark a conversation in person.
Hold a Contest
Challenges are an incredibly simple approach to expand participant commitment at trade shows. The trick is to do something creative and offer a great prize to winners. At Dreamforce 2017, New Voice Media asked attendees to guess how long it would take for a block of ice surrounding an iPhone to melt. Those who guessed right received a brand new phone for their efforts.
But even the participants who didn’t win had fun. And New Voice Media won too because their contest boosted traffic to their trade show booth and helped them secure leads.
Let Attendees Test Your Products
Keep in mind, one of the principal reasons individuals go to trade shows is to see and test new items. So make sure that your trade show booth prominently displays your company’s offerings and allows event-goers to get hands-on with them.
Rest Number got different sleeping cushions to CES 2018 and permitted participants to lay on them in that general area in the exhibition stands floor. Let people experience your items direct and they’ll be considerably more slanted to buy them.
Book Live Music
Music is one of the most powerful, moving forces on earth. Utilize this for your potential benefit and book a band or DJ to perform at your trade show booth during the exhibition. The right artists will help keep the energy flowing and people smiling. At Dreamforce 2017, Deloitte Digital hired a DJ to play ambient music for guests.
Tap Into Current Trends
What’s popular right now? Would you be able to add it to your trade shows reasonable booth? These are important questions to ask! For instance, James Cordon’s Carpool Karaoke portion is uncontrollably well known. So Cadillac took this thought and went for it for NAISA 2018.
So Cadillac took this idea and ran with it for NAISA 2018. Attendees stood in front of a green screen and sang their favorite songs while being filmed. The result showed them inside a simulated Cadillac car in their very own Carpool Karaoke video. What trend can you play off of?
Offer Something Fun
Remember what we said earlier about fun? Trade show attendees want it! So try to think of something unique and entertaining for them to do at your trade show booths. The above smoothie bicycle model is a good thought. Folks pedal and blend their fruit beverage. It’s fun, different, and memorable.
Create a “Taste” Experience
The grocery store industry has been on to this secret for a long time: people love free food. If your trade fair allows it, offer some to attendees. This is a particularly extraordinary occasion promoting procedure for organizations in the food business. However, any organization can exploit.
In the model above, Hillshire Farm and Jimmy Dean worked a stall together and offered people free examples, held a sandwich-production rivalry, and included proficient gourmet specialist exhibits.
Give Attendees Something Unique
Trade Shows are brimming with imaginative Exhibition Stand Companies in Dubai and energizing new items. By what means can your image separate itself from the group and catch the eye? By offering an extraordinary encounter.
At the point when Lionsgate needed to advance their new film, Buried (a film about a man stuck in a container underground) they cooked up a way that participants could encounter the story, in actuality. At ComicCon, folks were able to walk into a black box while freaky sound effects played. Their reactions were then filmed for everyone’s enjoyment.